About Rugged Industries

For as long as I can remember, off-roading wasn’t just a hobby, it was a way of life. I grew up chasing trails most people wouldn’t dare attempt, always pushing a little further, a little deeper into the wild. From the towering dunes of the Sonoran Desert to the remote stretches of Death Valley, the desert became my second home, a place where freedom meets raw adventure.

With over 25 years of hands-on experience in the off-road industry, I’ve seen it all: broken shocks, melted seals, tire de-beading, vehicles pushed to the limit, and drivers ready to take on the next challenge. Through every project, repair, and build, one thing has stayed the same, my passion for helping people get out there and stay out there.

Rugged Industries was born out of that passion.

We’re not just a service shop, we’re your partners in adventure.

Our mission is simple:
Keep you on the trails. We want to help you chase those wide-open spaces where cell service disappears and the real adventure begins.

Because we believe life is better off-road.

Whether you're crawling through rocky canyons, exploring desert backroads, or finding those “no man’s land” places that most people only see on maps, we get it. This is more than a business. This is the life we live.

Let’s get you back where you belong, out in the wild!