For as long as he can remember, off-roading wasn’t just a hobby—it was a way of life. The founder of Rugged Industries grew up chasing trails most people wouldn’t dare attempt, always pushing a little further, a little deeper into the wild. From the towering dunes of the Mojave Desert to the remote stretches of Death Valley, the desert became his second home—a place where freedom meets raw adventure.

With over 15 years of hands-on experience in the off-road industry, he’s seen it all: broken shocks, tire de-beading, vehicles pushed to the limit, and drivers ready to take on the next challenge. Through every project, repair, and build, one thing stayed the same—his passion for helping people get out there and stay out there.

Rugged Industries was born out of that passion.

We’re not just a service shop—we’re your partners in adventure. Whether you’re looking to upgrade your suspension, install high-performance shocks, prep for your next overlanding trip, or finally hit that bucket-list trail, we’re here to make sure your rig is ready for whatever the wild throws at it.

Our mission is simple:
Keep you on the trails.
Build vehicles that can handle the harshest terrain.
Help you chase those wide-open spaces where cell service disappears and the real adventure begins.

Because we believe life is better off-road.

Whether you're crawling through rocky canyons, exploring desert backroads, or finding those “no man’s land” places that most people only see on maps — we get it. This is more than a business. This is the life we live.

Let’s get you back where you belong — out in the wild.